Discover our journey as a leading toy importer and distributor, committed to bringing joy, innovation, and quality to businesses across the USA and beyond.
Founded in 2015 in Newport, Delaware, Vida Play World began as a small family-owned importer and local distributor with a passion for connecting global toy manufacturers with U.S. retailers. Inspired by the endless wonder of childhood play, our founders saw an opportunity to bridge the gap between innovative international brands and the dynamic American market. From humble beginnings in a modest warehouse, we've grown into a premier B2B distributor, securing exclusive partnerships with top toy creators worldwide. Today, we serve hundreds of retailers, wholesalers, and e-commerce platforms, delivering high-quality, trend-setting toys that spark creativity and joy in millions of homes. Our story is one of growth, resilience, and unwavering dedication to making play accessible and exciting for every child.
In 2015, we started with a single shipment of innovative toys from Europe, focusing on quality and exclusivity.
By 2020, we expanded our network to over 200 partners, introducing blockbuster brands to the U.S. market.
Now a leader in toy distribution, we're committed to sustainable practices and cutting-edge trends for the future of play.
To empower U.S. businesses with exclusive, high-quality toys that inspire creativity, foster joy, and drive profitable growth in the ever-evolving world of play.
To become the go-to partner for toy retailers and distributors nationwide, revolutionizing the industry with innovative products, seamless logistics, and unwavering support.
At Vida Play World, our values guide every decision, ensuring we deliver excellence to our partners and end customers.
We prioritize safety, durability, and innovation in every product we import.
Constantly seeking the latest trends to keep your inventory fresh and exciting.
Building long-term relationships with transparency and mutual success.
Committed to eco-friendly practices and ethical sourcing.
We infuse every product with a love for play, sparking joy and imagination in every child.
Encouraging curiosity and discovery through toys that inspire lifelong learning.
We're proud of our impact in the toy industry, from awards to milestones that highlight our success.
Recognized for shaping the future of global trade through reliability, innovation, and excellence in product distribution.
Helping over 500 U.S. retailers grow their businesses with exclusive imports.
Exclusive distribution rights for 20+ international brands in the USA.
Achieved steady year-over-year growth by focusing on long-term brand partnerships and performance-driven results.
Known for transparency, flexibility, and full-service support that helps brands establish sustainable sales.
Driving new opportunities by integrating technology, data insights, and creative strategies that elevate partner performance.
Ready to partner with a distributor that's as passionate about toys as you are? Let's create more moments of joy together.
Become a Partner